I started Pirouette Paper after I *accidentally* fell in love with and found a passion for calligraphy. Now, we are a full service design studio serving hundreds of engaged couples, business owners, and gift givers worldwide. Our goal is to bring joy, inspiration, knowledge, and a lot of pretty things for anyone who finds our little corner of the world. So, welcome! Thanks for being here and we're excited to see how we can serve you.

HI! I'M KAYLYN.

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You may have heard of brands creating a “brand story,” but do you know what it is? All well-known brands have one, and you should, too! A compelling brand narrative can help you build an audience that is truly interested in you and your product.  Storytelling has been a part of the human experience forever. […]

Branding, Business Resources

August 3, 2021

Creating Your Brand Story

Why hello there, entrepreneur! We wanted to give a quick rundown on how we find the vendors that we work with on a consistent basis. It’s been a little over a year since we moved to Napa, and when we got here we needed to reach out to vendors in the area to set up […]

Business Resources

July 19, 2021

Vendor Relationships 101

We use a LOT of tools, vendors, and resources in our stationery and design business. Way more than you’d think! How do we narrow it down to the top 5 tools for stationers? Even just one wedding invitation will include a design software, a certain Pantone book, other paper and ink samples, possibly graphic art, […]

Business Resources

July 17, 2021

Top 5 Tools For Stationers

Hooray for a brand launch! Our client Jennifer Jon has officially launched her event planning business, Jennifer Jon Events! We felt so honored to be able to help her create a brand and website that really showcases her talent, knowledge, and skills as a planner. About Jennifer Jennifer Jon has been planning events for over […]

Branding, Business Resources

June 29, 2021

Brand Launch: Jennifer Jon Events

We have been full-time wedding stationers since 2016. We have added branding and other design services in that time, but nothing would be possible if we hadn’t taken the leap from calligrapher to stationer back then. You don’t really think about the differences between the two until you do! Calligraphers may be able to do […]

Business Resources, Creativity + Inspiration, Personal

March 26, 2021

Taking the Leap From Calligrapher to Stationer

Intention will get you where you want to go. You must have a clear purpose and meaning in which you do each of the things you do for your business. We suggest looking up some mindfulness meditations to over-achieve in this concept! But mindfulness and intention are things that require constant practice and reflection, which […]

Branding, Business Resources

March 11, 2021

5 Ways To Create an Intentional Brand

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