I started Pirouette Paper after I *accidentally* fell in love with and found a passion for calligraphy. Now, we are a full service design studio serving hundreds of engaged couples, business owners, and gift givers worldwide. Our goal is to bring joy, inspiration, knowledge, and a lot of pretty things for anyone who finds our little corner of the world. So, welcome! Thanks for being here and we're excited to see how we can serve you.

HI! I'M KAYLYN.

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Intention will get you where you want to go. You must have a clear purpose and meaning in which you do each of the things you do for your business. We suggest looking up some mindfulness meditations to over-achieve in this concept! But mindfulness and intention are things that require constant practice and reflection, which […]

Branding, Business Resources

March 11, 2021

5 Ways To Create an Intentional Brand

We use Dubsado for practically everything in our business. Check out our post about how we use it here! One of the biggest things we use Dubsado for is for creating proofs for our clients. In our studio, we send out wedding invitation and day-of proofs, logo design and branding mockup proofs, and so many […]

Branding, Business Resources

March 3, 2021

Creating An Invitation Proof in Dubsado

To have a successful business, you need to know and understand WHO it is that you are selling to. Why do you think influencer marketing works so well?! It’s because they know their audience! This concept is the same for any kind of business and in any size. Let’s teach you how to define YOUR […]

Branding, Business Resources

March 2, 2021

How To Define Your Ideal Client

Gina Petrus is a youth psychologist and is an incredible one at that! We adore her mission and her approach into inclusive and safe care for all kids. She gives back to kids in the community and provides so much support for others around her, it was time for us to create a brand to […]

Branding

February 24, 2021

Petrus Psychology Brand Launch

We often receive inquiries or DM’s from other business owners asking us to create a logo for them. When we send over our packages, occasionally we receive a “what if I only need a logo” response. Well, there’s a reason we don’t offer “logo only” packages – because a logo is only part of the […]

Branding, Business Resources

February 13, 2021

The Difference Between a Logo and A Brand

We wish all that was involved in running a stationery business was Illustrator and a tape glider, but there is a lot more work that goes into the maintenance and upkeep for a small company. On the daily, we are not only designing for our clients but also sending emails, bookkeeping, communicating with leads, planning […]

Branding, Business Resources

January 14, 2021

How We Use Dubsado In Our Stationery Business

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