I started Pirouette Paper after I *accidentally* fell in love with and found a passion for calligraphy. Now, we are a full service design studio serving hundreds of engaged couples, business owners, and gift givers worldwide. Our goal is to bring joy, inspiration, knowledge, and a lot of pretty things for anyone who finds our little corner of the world. So, welcome! Thanks for being here and we're excited to see how we can serve you.

HI! I'M KAYLYN.

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You may have heard of brands creating a “brand story,” but do you know what it is? All well-known brands have one, and you should, too! A compelling brand narrative can help you build an audience that is truly interested in you and your product.  Storytelling has been a part of the human experience forever. […]

Branding, Business Resources

August 3, 2021

Creating Your Brand Story

Hooray for a brand launch! Our client Jennifer Jon has officially launched her event planning business, Jennifer Jon Events! We felt so honored to be able to help her create a brand and website that really showcases her talent, knowledge, and skills as a planner. About Jennifer Jennifer Jon has been planning events for over […]

Branding, Business Resources

June 29, 2021

Brand Launch: Jennifer Jon Events

There are so many things to keep in mind when building your brand. We’ve talked about your ideal client, how to create an intentional brand, and how to build brand loyalty! That can be a lot to keep track of, so we decided to make a list here of the golden rules of branding. These […]

Branding

June 17, 2021

Golden Rules of Branding

We recently talked about how to create an intentional brand, now it’s time to talk about how to build brand loyalty. How do you keep people coming back for more after they discover your brand? Let’s dive into a few of these steps together! Focus on your strengths. Everyone is unique, and that’s an amazing […]

Branding

June 2, 2021

4 Ways to Build Brand Loyalty

Intention will get you where you want to go. You must have a clear purpose and meaning in which you do each of the things you do for your business. We suggest looking up some mindfulness meditations to over-achieve in this concept! But mindfulness and intention are things that require constant practice and reflection, which […]

Branding, Business Resources

March 11, 2021

5 Ways To Create an Intentional Brand

We use Dubsado for practically everything in our business. Check out our post about how we use it here! One of the biggest things we use Dubsado for is for creating proofs for our clients. In our studio, we send out wedding invitation and day-of proofs, logo design and branding mockup proofs, and so many […]

Branding, Business Resources

March 3, 2021

Creating An Invitation Proof in Dubsado

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