Think about your favorite brands and why you connect with them - what about their story draws you in and more importantly, keeps you in? This is why a brand is more than just a logo, and deserves to be designed as such. 

Offer the best client experience while saving time and headache trying to figure it out yourself!

Connect with the right audience that will convert to bookings and sales

Gain confidence in your brand and be excited to show it off to people

It's time to...

download the checklist

Step 1:


Meet Your Designer

View the Packages

Inquire About Branding

Logo design
Showit website design
Branded stationery
Branded graphics
Product + packaging design
Business coaching + education

We are a one-stop-shop for:

Our Branding Services

Through a series of online proofs, we will create a design board and four initial logo designs to get us headed in the right direction, and then begin to fine-tune. The simple, online form makes it easy to check box elements when approved or write in changes for the next proof. Four proofs are included in each package.

Proofing + Design

We will have an initial branding consultation before booking where we'll chat about your goals, timeline, and if we will be a good fit. After this call, an invoice, contract and Branding 101 Form will be sent. The form is some homework for you that allows us to get a deeper dive into your brand goals. Once all three are completed, we'll move into proofs!

Consultation + Homework

Once your logo is approved, we will send over the logo files for you. From here, we will work on your branded stationery, graphics, website design and any other items you may need to enhance your brand. We'll create some launch materials for you, and we'll "cheers" as you share your new look with the world!

Delivery + Launch

How it Works

& Petals

Stacey Alyson Artistry

Simply Lovely Events



Like What You See?

Kaylyn, your designer, here!

I recently re-branded Pirouette Paper, and made the switch from Squarespace to Showit, giving my brand a much-needed boost! Not only did it make my brand look way prettier, but it has saved me SO much time on the business back-end, and given me more confidence than I thought I could have! 

Branding has always been pretty natural to me, and if you don't believe that, just take a look at this logo design circa 2003!

I carried that through college where I majored in Public Relations + Advertising, soaking up all the knowledge I could, knowing I wanted to start my own business. Fast forward four years and here I am! Excited to help you with your business, and to propel it to a level you have always dreamed it to be at. 


...which is why we are a one-stop-shop and happy to offer you beginning to end branding services. I give you TONS of brand elements, even with the most basic package, because I want you to have every tool possible to create and fully understand each layer of the design.

I also believe in getting it right the first time

...so you're set up and don't have to do it ALL over again in a few years, maybe just some tweaks. Nothing is worse than investing so much, only for one element to not be strong and still holding you back.

“Kaylyn was an absolute delight to work with. I am a perfectionist, and was worried about how the design process would work for all of our day-of wedding pieces. Her professionalism, creativity, and expertise made the entire process SO easy and enjoyable. She listened to exactly what I wanted, and designed STUNNING pieces for our ceremony and reception, and also that we will cherish forever. She is the sweetest person ever, and I am so grateful for her attention to detail and pure talent! Will definitely be hiring Kaylyn for any future calligraphy/ stationery needs!”

Paige + Michael

“Where do I even begin? Kaylyn worked with us on our invitations as well of our seating chart, welcome sign, and table numbers. She was such a dream to work with from the start. She is so sweet, attentive to detail, and really cares about her clients. She was so easy to get in contact with and the entire design process was incredibly easy. I got so many compliments on our invite suite...they really were absolutely beautiful and romantic. As for our day of pieces, I had a very specific vision and she completely brought that to life. I love our pieces so much that I plan on framing them to display. WORK WITH KAYLYN! You will not regret it.”

Alessandra + Andrew

“We worked with Kaylyn to design our wedding invitations, and could not be happier with the result!! Kaylyn was able to design invitations that perfectly matched my vision and was always so kind and prompt with communications. We are in Chicago so worked with Kaylyn solely through email and phone calls, but had absolutely zero issues. Despite being across the county, Kaylyn made my invitation design and print process one of the easiest parts of my wedding planning. I would highly recommend her to anyone looking for beautiful and unique details for their wedding day (or any event!). Thank you so much Kaylyn!”

Megan + Andrew

“Kaylyn is truly amazing and so talented at what she does. She was one of the nicest, most professional and easy going vendors I worked with. We used her for invitations, itineraries, programs, place cards and signs at the wedding, and I am so happy the way all of it turned out. Being a first time bride, I was unsure of what colors, prints, and styles to use for our wedding, and Kaylyn really took the time to talk with me and guide me through what would look good. She went above and beyond in providing the best service to me. She was always available and prompt when answering my questions and was so timely with delivery as well. Her work is amazing - I love her calligraphy, design and style, and she is very affordable as well. Everything we ordered through her turned out so well, and I am so thankful for all the time, effort and support she gave to me during our time in working together. I highly recommend her!!”

Stacy + Rory

“Honestly the best stationer you can go with! Kaylyn does it all from invites, mirrors, stickers, monogram signs, candy bags, anything and everything! I was sooo happy that we went with Kaylyn for our wedding. She made it so easy and stress free throughout the whole process! Kaylyn offers so many options for absolutely everything she does and she is able to tailor to exactly what you want (which I love)!”

Sarah + Mitchell

“Kaylyn is the absolute best!! She has a modern aesthetic and a feminine touch and is so patient and accommodating and helpful! I had no idea how many options were out there in regards to invitation suites and paper choices and Kaylyn was always there with helpful suggestions and proof adjustments. The quality of her products are amazing and she is quick to turn around any proofs. 10 out of 10 would recommend her for ALL wedding stationery needs!!”

Kylie + Roland

With over eight years of experience and continuous education, I make sure your brand is at the top level in ALL areas, not just one. I work with my clients on:

aesthetic design,
large and small scale printing and production,
Showit website building,
Wordpress blogging,
Shopify shops,
social media templates,
branded stationery,
AND branded imagery

I know how overwhelming it can all be, so I'm here to walk you through it and help you. 

Like I said, I truly care about you and helping you grow your business, it's my passion!

I want to work with you if you are ready to invest time into your brand, allowing yourself to do a reflective deep-dive into your brand story, clients, and new design vision. It's the only "homework" you have, but it'll help me do my job best for you. If that sounds like you....



I care! I care a lot about you, your business, and your success. I design intentionally, making sure that each and every element has meaning and purpose. I want your brand elements to be storytelling, allowing you to have multiple ways to connect with your audience, resulting in increased sales and bookings of jobs you actually want to do.

Get in Touch

Contact US



TOTAL: $6500

Branding Consultation
Branding 101 Form 
Branding Board 
4 Initial Logo Concepts
4 Rounds of Proofs 
3 Versions of Final Logo: Main, Square, & Submark
All File Types
including custom brand art elements, alternative colors, and patterns
Stationery Designs: 4 Templates
Social Graphics: 3 Templates
Optional Dubsado Consult 
Logo Specs & Brand Guide
Launch Materials

With our most comprehensive branding package, we will work closely to create a strong brand with well-rounded brand elements. This package is perfect for businesses who need an entire brand overhaul or for new businesses that want to come out of the gates ready to impress!

Limited to 4 clients per calendar year.


Website Consultation
Verbiage Form
Home Page Design
Blog Design
About Page Design
Contact Page Design
Services Page Design
Gallery Page (12 galleries)
Dubsado Integration
4 Rounds of Proofs 
1 Hour Zoom Live-Edit Session 
1 Hour Zoom Tutorial
Launch Materials

The final step to creating a beautiful, cohesive brand. Websites are designed in Showit, a drag-and-drop platform that has full custom capabilities. With a live-edit session, and a tutorial on how to make updates to your site, we make it easy for you to keep your site refreshed and beautiful. 

A Showit subscription (about $24/month) is required, which includes their online support and their hosting.


Wanna skip to a chat?

schedule a consultation

Proofing + Design

Consultation + Homework


Delivery + Launch

It varies for each individual client. We will discuss an initial timeline and scheduled completion date with deadlines to meet that goal. Typically, the design process takes 4-5 weeks, but it mainly depends on how quick and ready the client is. Let’s chat about what’s best for you!


This depends on our current design and production schedule. Let us know your desired completion date for your project and we can discuss a start date.


We build your brand from scratch, beginning with a 100% blank artboard canvas. By creating from the ground up, we are immersing you in your brand to get a first impression of the overall vibe. We feel this helps you get a deeper understanding as to how to visualize your future brand.


After our consultation and once I receive your Branding 101 Form, we begin the proofing process with a design board. This design board will include some initial fonts, colors and images, giving you a general feel about the direction of the branding. After getting your feedback from the design board, we will move into the logo proofing.

The first proof will contain four initial logo designs for you to look through. Each design is a carefully designed option with notes about its intentionality and brand potential. You'll choose a logo to move forward with, give your notes and corrections and another proof will be sent based on that feedback. This process continues until your logo is ready!

Four proofs are included in each package and any additional proofs are billed at $25/proof. Once your logo is approved, an Approval Proof will be sent with all versions of the logo and updated branding board to be officially signed off on. Shortly after, your logo files will be sent to you and the stationery/graphics design process begins!


Before we start a project, we chat with each prospective client, educating them on our process, making sure our styles and aesthetic align. Our  design process is unique, and requires some "homework" from you, which helps us best provide you with an intentional and meaningful, well-rounded brand. We feel confident that we can create the perfect brand for you, provided that you understand our process and what to expect. We know how scary it is to put your business in someone else's hands and will do our best to make sure we are a good match before we begin.

Your 50% retainer is non-refundable and covers the time carefully working on curating your brand. If you feel we are not achieving your goals or getting close to the right direction, you are not required to pay your remaining balance and may cancel our contract.


We believe in investing in your business, whether that’s with a bookkeeper, brand designer, or scuba instructor - whatever it is you need to grow your brand. We also believe in getting it right the first time. The return is so much greater when you invest in someone that will design with intention because your brand is more than just a logo - it’s an identity that you need to be able to understand and use efficiently. We put our heart and soul into our branding projects, which is why we make sure we are a good match before we start and why we take on a limited number of clients each year.

We are also ALL about consistency and cohesiveness, which is why we give you all brand elements to be able to carry that out. If you are looking for a complete brand overhaul and want us to take care of it from beginning to end, nothing would make us happier than to be able to handle it all for you!

Invoices can be made via online invoice with a credit or debit card, or you can mail a check. Please confirm the address with us before sending in a check. The remainder is due at design approval, when your logo is ready before we launch and we release the files to you. If you are in need of a payment plan, please contact us to see what we can do!


The Branding 101 Form is an online homework assignment for you to fill out before the design process begins. This is where the majority of your time investment will come in and can take between 1-3 hours to work on. The more you put into this assignment, the more you'll get out of it in terms of the design. This form will go over your overall brand message, your ideal client and audience, your brand story, and brand aesthetics. Each section helps us in a specific way to be able to design for you and your audience best.


Main logo web files:
small, medium and large PNGs & JPGs

Main logo print files:
small, medium and large PNGs & JPGs

Main logo grayscale files:
small, medium and large PNGs & JPGs

 Main logo Illustrator (.ai) file
and Photoshop (.psd) file

Main logo alternative colors:
large PNGs & JPGs in each color + pattern

Main logo square files:
small, medium and large PNGs & JPGs

Main logo square files:
large PNGs & JPGs in each color + pattern

Submark files:
small, medium and large PNGs & JPGs

Submark files:
large PNGs & JPGs in each color + pattern

Square logo files: 
small, medium and large PNGs & JPGs

Square logo files: 
large PNGs & JPGs in each color + pattern

Font, graphic and pattern artwork

Branding board JPGs

All logo specs including fonts, colors and specific info pertaining to your brand

**Depending on your package and specific design, there may be more files included.**



Dubsado is a CRM (Customer Relationship Management) system that helps keep projects and clients organized.

We have been using Dubsado for years and are continually impressed by the features and abilities of the site. We're happy to answer any questions about whether or not Dubsado may be right for you at any time.

During a Dubsado consultation, we will answer your more specific questions like how to set up form templates using your brand elements, what questions and information to include in your forms, and how to use Dubsado's features to enhance your client communication. We'll give any advice that stands out to us and your brand as well!



Have I done a brand audit or analysis (self or with a designer) in the last three years?

Have I done a target client/audience analysis in the last three years?

Have I updated my logo in the last three years?

Have I updated my website in the last three years?

Is my logo design relevant to the aesthetic of my current ideal client?



Am I confident in my brand?

Am I excited to send potential leads to my website?

Do I have a variety of logo files to work with for my brand elements?

Do I have branded materials (pricing sheets, welcome packets, info sheets, etc.)?

Are my website analytics where they need to be? (aka: is my website keeping people on it?)

Am I getting a consistent amount of leads and sales? (aka: am I reaching my sales goals?)

Do I have an engaged email list that I interact with frequently?

Do I have a gallery of on-brand images that I am able to pull from?

Do I have workflowS set up for my leads, customers, and clients?

Answer no? Let us help.

So... Where does your brand stand?


This 70+ page all-level guide was written by four seasoned industry experts to give you all the information, inspiration, and knowledge to create incredible flatlays.




Let's Connect!

Can't wait to connect with you!