Proofing + Design

Consultation + Homework

FREQUENTLY ASKED QUESTIONS

Delivery + Launch

It varies for each individual client. We will discuss an initial timeline and scheduled completion date with deadlines to meet that goal. Typically, the design process takes 4-5 weeks, but it mainly depends on how quick and ready the client is. Let’s chat about what’s best for you!

This depends on our current design and production schedule. Let us know your desired completion date for your project and we can discuss a start date.

We build your brand from scratch, beginning with a 100% blank artboard canvas. By creating from the ground up, we are immersing you in your brand to get a first impression of the overall vibe. We feel this helps you get a deeper understanding as to how to visualize your future brand.

After our consultation and once I receive your Branding 101 Form, we begin the proofing process with a design board. This design board will include some initial fonts, colors and images, giving you a general feel about the direction of the branding. After getting your feedback from the design board, we will move into the logo proofing.

The first proof will contain four initial logo designs for you to look through. Each design is a carefully designed option with notes about its intentionality and brand potential. You'll choose a logo to move forward with, give your notes and corrections and another proof will be sent based on that feedback. This process continues until your logo is ready!

Four proofs are included in each package and any additional proofs are billed at $25/proof. Once your logo is approved, an Approval Proof will be sent with all versions of the logo and updated branding board to be officially signed off on. Shortly after, your logo files will be sent to you and the stationery/graphics design process begins!

Before we start a project, we chat with each prospective client, educating them on our process, making sure our styles and aesthetic align. Our  design process is unique, and requires some "homework" from you, which helps us best provide you with an intentional and meaningful, well-rounded brand. We feel confident that we can create the perfect brand for you, provided that you understand our process and what to expect. We know how scary it is to put your business in someone else's hands and will do our best to make sure we are a good match before we begin.

Your 50% retainer is non-refundable and covers the time carefully working on curating your brand. If you feel we are not achieving your goals or getting close to the right direction, you are not required to pay your remaining balance and may cancel our contract.

We believe in investing in your business, whether that’s with a bookkeeper, brand designer, or scuba instructor - whatever it is you need to grow your brand. We also believe in getting it right the first time. The return is so much greater when you invest in someone that will design with intention because your brand is more than just a logo - it’s an identity that you need to be able to understand and use efficiently. We put our heart and soul into our branding projects, which is why we make sure we are a good match before we start and why we take on a limited number of clients each year.

We are also ALL about consistency and cohesiveness, which is why we give you all brand elements to be able to carry that out. If you are looking for a complete brand overhaul and want us to take care of it from beginning to end, nothing would make us happier than to be able to handle it all for you!

Invoices can be made via online invoice with a credit or debit card, or you can mail a check. Please confirm the address with us before sending in a check. The remainder is due at design approval, when your logo is ready before we launch and we release the files to you. If you are in need of a payment plan, please contact us to see what we can do!

The Branding 101 Form is an online homework assignment for you to fill out before the design process begins. This is where the majority of your time investment will come in and can take between 1-3 hours to work on. The more you put into this assignment, the more you'll get out of it in terms of the design. This form will go over your overall brand message, your ideal client and audience, your brand story, and brand aesthetics. Each section helps us in a specific way to be able to design for you and your audience best.

Main logo web files:
small, medium and large PNGs & JPGs

Main logo print files:
small, medium and large PNGs & JPGs

Main logo grayscale files:
small, medium and large PNGs & JPGs

 Main logo Illustrator (.ai) file
and Photoshop (.psd) file

Main logo alternative colors:
large PNGs & JPGs in each color + pattern

Main logo square files:
small, medium and large PNGs & JPGs

Main logo square files:
large PNGs & JPGs in each color + pattern

Submark files:
small, medium and large PNGs & JPGs

Submark files:
large PNGs & JPGs in each color + pattern

Square logo files: 
small, medium and large PNGs & JPGs

Square logo files: 
large PNGs & JPGs in each color + pattern

Font, graphic and pattern artwork

Branding board JPGs

All logo specs including fonts, colors and specific info pertaining to your brand

**Depending on your package and specific design, there may be more files included.**

Dubsado is a CRM (Customer Relationship Management) system that helps keep projects and clients organized.

We have been using Dubsado for years and are continually impressed by the features and abilities of the site. We're happy to answer any questions about whether or not Dubsado may be right for you at any time.

During a Dubsado consultation, we will answer your more specific questions like how to set up form templates using your brand elements, what questions and information to include in your forms, and how to use Dubsado's features to enhance your client communication. We'll give any advice that stands out to us and your brand as well!