When Juliana contacted us for her brand design, we could not have been more excited! She is a Southern California florist who focuses not only on extraordinary floral design, but also giving back to her community. We wanted to create a brand that reflected just that, while also appealing to high-end event clients as well. Overall, her brand is simply stunning, and we can’t wait to see where Joy & Flower goes! Without further adieu, the Joy & Flower brand launch!

THE COLOR PALETTE

We pulled this understated spring color palette from images of Juliana’s beautiful work. Using tans, blushes, terra cotta, and a dusty plum, this logo is feminine, professional, and oh so versatile. The pattern we created used the small floral illustration from the main logo. This pattern is used on their packing tape, branded stationery, and custom corporate apparel!

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THE LOGO DESIGN

Considering the amount of growth that may happen for Joy & Flower in the future, we created the logo to withstand trends. The submark design breaks up the main logo designs by adding a more dimensional element to the brand. The circle helps to balance out the other verbiage and is great for window decals, business cards, and car wraps.

Something that is so important about Joy & Flower as a brand is how much they give back. Their philanthropic efforts with each and every order is inspiring, and definitely a huge part of their brand story. We wanted to make that loud and proud in their branding board for this Joy & Flower brand launch, to show what an incredible company they really are!

With so much gentle inspiration from the earth and deep connections with family, the emotion is definitely apparent in this brand. We hope it sparked a connection with you too, and that you check out Joy & Flower when they officially launch!

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